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Simon Assaf is a seasoned marketing professional currently serving as a Marketing Specialist at RAK International Corporate Centre since November 2023. With a rich background in various marketing roles, Simon previously excelled as a Senior Marketing Specialist at COFE App, where strategic marketing campaigns drove a substantial 20% increase in customer acquisition and reorder rates. Simon's career spans critical positions at TÃœV SÃœD, Subway, and other companies, showcasing expertise in integrated marketing, budget management, and market research. Simon holds a Master of Science in International Marketing Management with Digital Marketing from Heriot-Watt University and a Bachelor of Business Administration in Hospitality Management and Tourism from Saint Joseph University of Beirut.