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Tracy Gichohi is an experienced professional in operations, business development, and social media management, currently serving as Founder & COO of Elty Virtual Services since April 2024, and as Executive Assistant at 411 DATA since August 2023. Tracy's background includes roles such as Operations/Social Media Manager for Afrilady Shop, where notable achievements include growing organic reach by over 1000%; Business Development and Operations Assistant at Parksville Properties LLC; and Inventory Manager at Meta Logistics, with a focus on optimizing operational efficiency. Earlier experience spans positions as Accounts Clerk at A. B. C Masky Stores Limited, Finance and Administration Assistant at Globefinity ITS Ltd, and Social Media Manager at Steve's Hair and Beauty Studio. Educational qualifications include a Bachelor of Business Administration from Kiriri Women's University of Science and Technology and a certification in Virtual Assistance from ALX Africa.