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George Broom has a range of experience in product management and design in the banking sector. George started their career at Barclays, where they worked in various roles, including as a senior product manager for business current accounts and pricing. In this role, they managed a suite of current account products for 1 million business customers and led the business banking pricing desk and committee. George also worked as a product manager for business current accounts and as a transformation insight and change manager for Barclays Business Bank. Prior to Barclays, George participated in the Future Leaders Development Programme at the company.

More recently, George joined 10x Banking as a senior product manager and product design lead. In this role, they are responsible for overseeing product management and design for financial products and subscriptions. George also served as a product manager for customer experience and as a product owner for financial products, where they launched a React web application that allows banks to create and launch innovative products using a self-serve interface. George manages a portfolio of cloud native product management and distribution microservices used by Tier 1 banks globally.

George Broom earned a Bachelor of Science (BSc) degree in Economics from Cardiff University / Prifysgol Caerdydd between 2010 and 2013. George attended Epsom College from 2004 to 2009, but no degree or field of study information is available for this period.