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Hayley Rickmeier is a skilled marketing professional with extensive experience in campaign management and database marketing. Currently serving as a Campaign Manager at Zywave since July 2021, Rickmeier oversees the planning and execution of demand generation and retention campaigns while fostering relationships across sales and customer success teams. Previously, Rickmeier held the position of Database Marketing Specialist at Inlanta Mortgage, where responsibilities included developing strategic marketing campaigns, managing CRM hygiene, and coordinating virtual events during the COVID-19 pandemic. Earlier roles at Apple Leisure Group encompassed both Senior Marketing Coordinator and Marketing Coordinator, focusing on KPI measurement, collaboration with creative teams, website maintenance, and digital marketing initiatives. Rickmeier holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from the University of Wisconsin Oshkosh.