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Adrian Davison has a strong background in brand management and product development within the outdoor sports industry. With experience at companies like ZyroFisher, Gregory Mountain Products, Berghaus Ltd, Fox Racing, Puma, and Fila, Adrian has held various senior positions that have allowed him to excel in creating and delivering product collections that align with consumer segmentation, increase margin growth, and meet financial expectations. Adrian's career highlights also include translating consumer segmentation drivers into successful product offerings and maintaining a clear product pipeline of innovation and renovation.