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Aruna Sinha is a seasoned marketing professional with extensive experience in brand strategy and management within the gaming industry. Currently serving as Senior Director of Brand at Zynga since November 2021, Aruna previously held the role of Global Brand Director for the Western Region at Square Enix, where responsibilities included overseeing brand strategy for major franchises like Final Fantasy. Aruna's career also features significant positions at Warner Bros. Entertainment and The Walt Disney Company, managing international marketing efforts for prominent properties across Disney’s diverse portfolio. Notably, Aruna was the EMEA Marketing Director at Activision Blizzard, where success was achieved in managing marketing strategies for licensed IPs, delivering record profits, and executing successful product launches. Aruna holds a BA (Hons) in Marketing and Business from the University of Stirling.