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The Marketing Team at Zynga is responsible for driving user acquisition and engagement through innovative growth marketing strategies and effective ad partnerships. This diverse group collaborates on performance marketing, lifecycle campaigns, and brand initiatives to elevate Zynga's social gaming presence, ensuring that games remain accessible and enjoyable for players around the globe. With a focus on data-driven decision-making and creative outreach, the team works to expand Zynga's user base and enhance player experiences through targeted marketing efforts.