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Erini Ayad has a diverse work experience in marketing and communications. Erini currently works as a Regional Marketing Director at Zyda, where they plan and executes marketing campaigns, events, and account-based marketing initiatives. Prior to this, they were a Regional Marketing Communications Manager at Microsoft, overseeing marketing communications across multiple countries. Erini also served as a Marketing Communications Manager at Microsoft, where they developed and executed targeted account-based marketing programs. Earlier in their career, Erini worked at Teradix as a Marketing Communications Manager, focusing on strategic initiatives and media relationships. Erini also worked as an Events Marketing Manager at Teradix, where they planned and executed various marketing strategies and events. Additionally, they gained experience at Ericsson as an Events Planner and at Huawei Technologies as an Events Coordinator. Erini started their career at Vodafone International Services (VIS) as a BPI and Communication Specialist, where they designed and launched email marketing campaigns and developed educational materials. Erini also worked as an International Account Advisor at Vodafone, managing client relationships and improving processes. Overall, Erini has demonstrated expertise in marketing, communications, events planning, and account-based marketing throughout their career.

Erini Ayad completed their Bachelor of Arts (B.A.) degree in English Language and Literature, General at October 6 University from 2008 to 2012. Erini has also obtained several certifications in various fields. In 2016, they received a certificate in Fashion Designing from The Fashion Atelier. In 2018, they obtained a Social Media Certificate from HubSpot Academy, followed by a Content Marketing Certificate in October of the same year. In 2019, they earned several certifications from LinkedIn, including "Become a Digital Marketer," "Building an Integrated Online Marketing Plan," "Content Marketing Foundations," "Google Analytics Essential Training," "Growth Hacking Foundations," "Lead Generation Foundations," "Marketing Communications," "Public Relations Foundations," "SEO Foundations," and "Online Marketing Foundations." Additionally, they completed a course in Inbound Marketing from HubSpot Academy in January 2019. Most recently, in 2020, Erini obtained an Introduction to Graphic Design certification from LinkedIn. Erini will also be completing a certification course in Creating a Communications Strategy from LinkedIn in November 2022. It is not specified when or from which institution they obtained a certification in Conference and Event Management.