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The Marketing Team at Zycus is responsible for driving brand awareness, generating leads, and supporting sales initiatives through a combination of digital marketing, content creation, go-to-market strategies, and field marketing activities. They employ data-driven insights and leverage the capabilities of Zycus's Merlin AI Suite to create targeted, effective campaigns that highlight the value propositions of Zycus's cognitive procurement solutions. Additionally, they collaborate closely with other departments to ensure a cohesive and impactful market presence.