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Amit is a seasoned business leader who brings to Zycus about 18 years of experience in strategic marketing and communications, business management, and strategy. As Chief Marketing Officer he is responsible for all aspects of global marketing including strategic marketing, customer marketing, product marketing, growth and demand generation, digital marketing and analyst relations. He also leads sales ops & bid desk. Before joining Zycus, Amit was based in London and served as Managing Director at OakNorth, a B2B SAAS unicorn. As part of the leadership team, he led strategic programs and was integral to evolving their go-to-market engine, pricing & commercial process, value engineering, sales enablement and supported large enterprise engagements across the US, Europe, and Australasia. Amit holds an MBA from NITIE and B.E from REC Surathkal (NIT Karnataka). He has also completed an executive program in strategic marketing from Stanford Graduate School of Business. He was recognized as 40under40 by Reputation Today in 2017, has been a Power Profile on LinkedIn in 2018 & 2016, and has served on the advisory board of S.P.Jain Institute of Management & Research and Fintech committee of FICCI.