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Rachel Kamel is an experienced marketing professional with a significant background in growth and lifecycle marketing within the gaming and digital industries. Currently serving as the Director of Lifecycle at SoundCloud since May 2023, Rachel previously held the position of Director of Growth at NCSOFT, where leadership was provided to the Growth Marketing team for the West, focusing on conversions and player engagement. Prior experience includes roles at Blizzard Entertainment, where Rachel progressed from Associate eCRM Manager to Senior Manager in Global CRM Activation, and various marketing positions at business.com, Tennant Company, Deluxe Corporation, and Twin Cities Business. Rachel Kamel earned a Bachelor of Arts in Journalism and Honors Religious Studies from Carthage College.