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Roger Harlacher has extensive experience in leadership positions across multiple organizations. Currently serving as President and CEO of Zweifel Pomy-Chips AG since March 1995, Roger also holds board member positions at Valiant Bank and Gustav Gerig AG, along with other directorial roles at TOGA FOOD SA and Mosterei Möhl AG. Additionally, Roger has significant involvement in the Swiss advertising and marketing sector as President of the Schweizer Werbe-Auftraggeberverband SWA and a member of WEMF AG für Werbemedienforschung. Since 2017, Roger has contributed to the Swiss Green Economy Symposium as part of the strategic advisory board. Roger's academic background includes a Bachelor of Business Administration from ZHAW Zurich University of Applied Sciences.