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Gašpar Novak has extensive experience in marketing and leadership roles. Gašpar is currently the Marketing and R&D Director at Zvijezda since March 2022. Prior to this, they founded NOVAK CONSULTING in October 2021. Gašpar served as the Marketing Manager at Kaufland Hrvatska k.d. from August 2017 to September 2021, where they successfully established the marketing organization and played a crucial role in transforming Kaufland into a consumer-centric brand in Croatia. Gašpar was the Chief Marketing Officer at Tisak d.d. from December 2014 to August 2017, overseeing marketing activities for retail, logistics, financial, and electronic services. Gašpar also held senior marketing positions at Konzum, Pik Vrbovec, and Ledo, where they gained extensive experience in brand management, new product development, market research, and sales promotion. Overall, they bring a wealth of knowledge and expertise in marketing strategy, team leadership, and brand development to their current role as Marketing and R&D Director at Zvijezda.

Gašpar Novak's education history begins in 1998 when they enrolled at the University of Zagreb/Sveuciliste u Zagrebu. Gašpar studied Marketing and successfully completed their Bachelor's degree in 2003.

In 2008, Gašpar Novak decided to further enhance their skills and knowledge by pursuing an Executive MBA at Cotrugli Business School. This program covered a range of essential business subjects, though the specific field of study is not provided.

Enriching their education further, in 2014 Novak attended IMD Business School for a program called Strategic Marketing in Action. This course allowed him to develop in-depth knowledge and practical skills in the field of Marketing.