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Betsy Reuteman, MBA, serves as the Senior Manager of Digital Customer Experience at Zurn Elkay Water Solutions, where responsibilities include overseeing digital system touchpoints for sales reps and leading the Digital Experience team. Betsy's career includes roles such as Marketing Technology Manager, Adjunct Instructor at Marquette University, and Manager of Martech Production at Gap Inc. Previous experience includes positions at American Family Insurance as a Digital Experience Product Owner and various roles at Kohl's, specializing in site optimization and customer experience strategy. Betsy holds a Bachelor's degree in Marketing and Information Technology from Marquette University and an MBA in Information Systems Management and Data Analytics from the University of Wisconsin-Whitewater.