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Suvi Leinonen has a Master of Science (MS) in Economics and Business Administration from the University of Vaasa. They have gained extensive experience in marketing and communications roles in various companies such as Zure Ltd, Seure Henkilöstöpalvelut Oy, Suomen RFSU Oy, Sako Ltd, Paulig, Lindex, Stockmann, TeliaSonera, and Fennia. Their responsibilities have ranged from global marketing strategy, content strategy, brand management, and product development to analytics, community management, and customer service. Their data-driven approach has led to significant improvements in marketing effectiveness and cost reduction.