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Katha Pankaj Tara has a diverse work experience in various marketing roles. Katha Pankaj is currently the Head of Brand & Media at Zupee since October 2021. Prior to joining Zupee, Katha worked at CarDekho as the Director of Marketing from June 2015 to October 2021. Before CarDekho, they were a Category Brand Manager for Home Appliances at LG Electronics from June 2007 to June 2015.

Katha Pankaj Tara completed their education with a Bachelor's Degree in Business/Commerce, General from Sophia College, Ajmer in 2005. Katha Pankaj then pursued a Master of Business Administration (M.B.A.) in Marketing from Balaji Institute Of Modern Management, and successfully graduated in 2007. Prior to this, they attended India International School, Jaipur from 1991 to 2002, although no specific degree or field of study was mentioned for this period.