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Paolo O. is a seasoned digital marketing professional with extensive experience in various roles within the industry. Currently serving as Digital Marketing Manager at Zumtobel Lighting since September 2023, Paolo previously held positions such as Social Media Manager at Sono Motors GmbH and Content Creative at C3 Creative Code and Content. With a background in digital marketing consulting, Paolo has expertise in SEO, SEA, social media, display advertising, programmatic, native, mobile, and DOOH. Additional roles include copywriter and concepter at Havas, where Paolo developed creative content, and internships focusing on project management with companies like Porsche and Daimler AG. Education includes a Bachelor of Science in Tourism, Sport, and Event Management from Free University of Bozen-Bolzano.