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Travis Britton is an accomplished creative professional with extensive experience in leading innovative projects across various industries. Currently serving as the Chief Creative Officer at ZTX since August 2022, Travis has been instrumental in branding the company and leading avatar deformation design. Previously, as Executive Creative Director at Roblox (2021 - 2022), notable achievements include crafting virtual concert experiences and initiating high-profile partnerships with brands like Gucci and Vans. Co-founding and serving as Chief Creative Officer at Havoc (2013 - 2021), Travis played a key role in rebranding Roblox and launching the Olly product. Additional significant roles include Creative Director at 72andSunny, Chief Experience Officer at West, Principal & Executive Creative Director at Cutwater, and Senior Art Director at both Fallon and Cole & Weber, contributing to major campaigns and product launches for brands such as Samsung, Jawbone, Ubisoft, and Nike.