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Ricardo Muniz is the CEO of ZPT Digital since January 1998, where responsibilities include brand repositioning, strategy development, product and service launches, and implementing innovative HR processes. With prior roles as Director of Business Development and Director of Product, Ricardo has demonstrated expertise in leadership, communication, and market analysis, contributing to the company's growth and strategic alignment. As a co-founder of ZAP Trade, Ricardo established a culture focused on people and organizational values. Experience spans from early programming roles at Mobil Oil do Brasil and SERV-COM to entrepreneurship at Mídia Comércio e Serviços Ltda., with a strong educational background including an MBA from FGV and a consultancy degree from Conselho do Futuro.