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Sarafina Demmer is a seasoned marketing professional with extensive experience in campaign management and brand development. Currently serving as a Senior Promotion Execution & Evaluation Manager at zooplus since April 2024, Sarafina previously held the role of Senior Global Campaign Manager at the same company from November 2019 to December 2022, where responsibilities included defining and implementing a central campaign process and leading multi-country campaigns. Prior experience at PAYBACK spanned multiple roles, including Brand Manager and Marketing Manager, focusing on brand development, corporate identity, campaign planning, and execution. Sarafina also contributed to Amazon as an Associate Brand Specialist, managing vendor relations and marketing initiatives. Earlier roles encompassed various marketing functions at Interhyp AG, Tchibo, and 1-2-Social, showcasing a strong foundation in both strategic and operational marketing. Sarafina holds a Master of Science in Business Administration with a marketing focus from Universiteit van Amsterdam and a Bachelor of Arts in Communication Science from Ludwig-Maximilians-Universität München.