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Nathan Medina, PhD, is a highly experienced Senior Data Scientist at zooplus since May 2018, specializing in advanced analytics for customer sales, pricing, and promotions, as well as developing AI/ML applications deployed on AWS. Prior to this role, Nathan held positions as a Data Scientist/Developer at Synergic Partners, where Nathan contributed to data solutions for BBVA Bank and Santander Bank, focusing on automated data processes and service quality analysis. Nathan's academic background includes a PhD from Universidad de Las Palmas de Gran Canaria, with research on genetic data analysis and computational techniques, alongside experience as a Visiting Researcher at the University of Copenhagen. Nathan's professional journey also includes roles at UPV, Siemens, and ULPGC, covering various aspects of data science, engineering, and statistics.