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John Shelby has extensive experience in the media industry. John started their career in 1995 as a Michigan Newstand Territory Manager at Time Inc. John then worked as a Senior Account Executive at Johnson Publishing Company from 2000 to 2010. From 2010 to 2012, John served as the Midwest Sales Manager at TripAdvisor. John then worked as a Midwest Senior Account Executive at CBS Interactive (TV Guide Mobile) from 2012 to 2013. Following that, they served as the Midwest Account Director at Warner Bros. Entertainment Group from 2013 to 2014. From 2015 to 2016, John was a Senior Account Executive at CBS Interactive-CBSN/CBSNews.com. John then worked as the Midwest-West Vice President at I One Digital/TV ONE/Urban One from 2016 to 2019. Currently, they hold the position of Sr. National Director of Programmatic Sales U.S. at ZOOM Media since December 2019.

John Shelby has a BA in English from the University of Michigan-Dearborn. John also studied Japanese and Russian Language, History, and Literature at the University of Michigan, although no specific degree was mentioned.