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Ian Hollinshead is an experienced marketing professional currently serving as the Lead Account Director at ZOO., where responsibilities include managing corporate communications, consumer advertising, strategic and creative development, creative production, media management, and staff training. Previously, Ian held the position of Account Director at MERCIECA, working with global FMCG and household brands to implement B2B and B2C strategies, and served as Account Manager at Runway Marketing, focusing on delivering value for major FMCG clients. Ian began a career in marketing at Publicis Dublin, progressing from intern to Senior Account Executive while collaborating on key campaigns. Ian holds a degree in Advertising & Marketing from Technological University Dublin, where involvement as the founder and chairperson of the Social Media Society honed public speaking and marketing skills. An internship at Unilever provided valuable insights into the FMCG industry.