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Colin Hetherington is a seasoned professional in digital marketing and advertising, currently serving as Managing Director at ZOO., a digital advertising agency focused on creating engaging business experiences since June 2008. Previously, Colin held the position of Lecturer in Strategic Digital Marketing Communications at Technological University Dublin from January 2019 to January 2021, and served as Managing Director at Agency.com Dublin before that. Colin's career also includes roles as Account Director at TEQUILA\, Communications Manager at Pigsback.com, and Account Executive at itraffic San Francisco. Colin possesses advanced academic credentials, including a Master in Business Studies specializing in Marketing and e-commerce, as well as a Bachelor’s degree in Commerce, both from University College Dublin.