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Niraj Pancholi has over 18 years of work experience in various roles. Niraj is currently the Sales Director - Strategic Global Accounts at Zones, LLC since February 2021. Prior to that, they were self-employed as a Director from January 2018 to February 2020. Niraj also served as the General Manager at Lenovo from February 2015 to September 2017 and as the Regional Head-East at Acer India from May 2012 to February 2015. Their earlier experience includes working as the Zonal Head-East at HCL Infosystems Ltd, Consumer Computing Division from October 2003 to May 2012, where they focused on business development, channel management, and market intelligence.

Niraj Pancholi has a postgraduate diploma in business management (PGDBM) with a specialization in marketing from IISWBM.