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After obtaining her CPA - CA designation, Geneviève began her career at Arthur Andersen / Samson Bélair as an auditor. In 2003, she was appointed Director of Finance at Reel One Entertainment, before being promoted to Chief Financial Officer. In 2017, after 14 years of service in this company which specializes in the production of English-language television content as well as in the distribution of international rights, Geneviève joined the Zone3 team to occupy the position of Vice-President, Finance. and administration.