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Aurora Zeledon has a decade of experience in e-Commerce marketing, merchandising, and content creation. Aurora began their career at Follett Higher Education Group as a Marketing Representative. Zeledon then joined Zonda (formerly known as Hanley Wood) in 2010, where they held various roles and progressed through the company. At Hanley Wood, they served as a Catalog Merchandiser, Content Manager, Senior Content Manager, and finally as the Director of e-Commerce Marketing, Merchandising, and Content. Throughout their tenure, Zeledon demonstrated expertise in lead generation campaigns, content creation, social media management, and marketing program management. Aurora has received recognition for their accomplishments, including the prestigious Red Point Hero Award.

Aurora Zeledon has a Bachelor's degree in English from the University of California, Berkeley. Aurora also holds a certification in Integrated Marketing 360 from eCornell, which they obtained in 2020.