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Paul James has a diverse professional background in marketing analytics and strategic consulting, currently serving as the Manager of Marketing Analytics at Zippo Manufacturing Company since January 2022 and as a Strategic Marketing Consultant for SignBird since July 2020. Prior experience includes roles as an HR Business Analyst at Blue Cross and Blue Shield of Alabama and as an Executive Assistant to the EVP of HR at Mercedes-Benz U.S. International, where Paul also held positions as HR Business Analyst and participated in a co-op program focused on Public Relations, Human Resources, and Supply Chain. Paul James holds a Master’s Degree in Management/Marketing from the University of Alabama, Manderson Graduate School of Business, and a Bachelor’s Degree in Marketing from The University of Alabama.