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Craig Peterson is a seasoned marketing professional with extensive experience in direct and relationship marketing. Currently serving as the Senior Manager of Direct Marketing at Ziply Fiber since June 2020, Craig previously held the position of Relationship Marketing Manager at Simplicity Consulting, where innovative email nurture campaigns resulted in significant engagement increases for Microsoft. Craig's career also includes roles at AT&T, where responsibilities ranged from managing targeted revenue-driven campaigns to overseeing customer retention strategies for the GoPhone prepaid product. Earlier experience with Alaska Airlines involved direct marketing management to enhance customer loyalty and revenue, and earlier positions at Microsoft and HOMEGROCER.COM focused on marketing systems and project management. Craig holds a Bachelor of Arts in English/Business from Washington State University.