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Hugo B. has a long and varied career in marketing. Hugo started their career in 2012 as a Digital Marketing Manager for Grupo Flosol. In 2015, they moved to Colateral Advanced Marketing, where they held the same role. In 2016, they became a Marketing Manager for LocalAdventures. In 2020, Hugo took a similar role at Comercializadora Transfer Naga S.A. de C. V. and is currently working as a Marketing Manager for Zipdev, a position they have held since 2022.

Hugo B. obtained a Licenciado en Medios Audiovisuales degree in Publicidad from CAAV between 2009 and 2012. Hugo then went on to receive certifications in Inbound Marketing, Frictionless Sales, HubSpot Marketing Software, HubSpot Sales Software, and Google Adwords from HubSpot Academy and Google in July 2022 and April 2017, respectively.