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Fis Kuo is a seasoned marketing analytics professional with extensive experience across various industries. Currently serving as Senior Manager of Marketing Analytics at Zipcar since August 2022, Fis has previously held roles including Digital Analytics Manager at Homesite Insurance and several positions at Iora Health, where expertise in digital marketing was demonstrated. Fis began a career in marketing as a Digital Marketing Coordinator at Pepper Gang and has held roles that emphasize SEO strategies, brand development, and campaign management. Academic credentials include a Master of Science in Data Analytics from Georgia Institute of Technology and a Master of Arts in Integrated Marketing Communication from Emerson College, complemented by a Bachelor of Arts in Political Science and Public Administration from National Taiwan University.