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Alexander Herrmann has a diverse work experience spanning across multiple companies and roles. Alexander began their career in 2005 as a Stabsdienstsoldat in the Bundeswehr. In 2008, they worked as an Online Marketing Intern at TripsByTips.de. Alexander then joined Startup Institute in 2014 as an Instructor/Teacher, where they worked until 2015. From 2011 to 2016, Alexander worked at Delivery Hero, starting as a Werkstudent OnPage SEO DACH, then progressing to roles such as SEO OnPage Manager DACH, International Technical Marketing Manager, and Global Head of SEO. Since 2016, they have been serving as the Head of Marketing at zinsbaustein.de.

Alexander Herrmann attended Freie Universität Berlin from 2008 to 2012, where they studied Economics and Politikwissenschaft (Political Science). Prior to that, they were enrolled at Heidelberg University from 2006 to 2008, specializing in Politikwissenschaft (Political Science), Geschichte (History), and Öffentliches Recht (Public Law). In addition to their academic qualifications, they obtained the Outbrain Professional certification from Outbrain Academy in May 2017.