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Rim Nasfi, Ph.D., is an experienced data professional specializing in AI analytics and machine learning. Currently serving as a Senior Data Analyst at Zinnia, Rim previously held the position of Data Scientist at Shopify and worked as a Research Scientist in Generative Artificial Intelligence at Concordia University. Additional experience includes roles as an Analyst at Deloitte Canada and a Subject Matter Expert at TELUS. Rim Nasfi holds a Doctor of Philosophy in Machine Learning - Artificial Intelligence from Concordia University and a Master's degree in Management and Decision Making from the Higher Institute of Management.