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José Daniel Perez Avendaño has a diverse work experience in sales and business development roles. José Daniel has held positions such as Head of Sales Latam at Zinklar, Founder at Mountlead, Director Comercial Global at Séntisis, and Commercial Director LATAM at Shalion. Prior to this, they worked at dunnhumby as a Director Business Development and at Netquest in various roles including Country Manager for Mexico and Colombia. José Daniel also worked at Kantar Worldpanel in positions such as New Business Director, Account Director, Account Manager, and Account Executive. Their experience includes achieving significant sales growth, leading teams, and developing business strategies.

José Daniel Perez Avendaño completed their Bachelor's degree in Industrial Engineering at Universidad de Los Andes from 2002 to 2007. José Daniel then pursued a Master of Business Administration (MBA) with a focus on Marketing at EGADE Business School del Tecnológico de Monterrey from 2012 to 2014. Most recently, they obtained a Master's in Internet Business (MIB) from ISDI in 2018 and 2019.