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Kirill Makarov has a strong background in growth marketing and user acquisition. Kirill currently serves as the Head of Growth Marketing at Zing Coach, where they lead a team focused on driving user acquisition and expanding the company's user base. Kirill'sresponsibilities include developing and executing marketing strategies, identifying new channel opportunities, and managing direct response creative production. Kirill also conducts A/B tests on pricing and monetization to optimize the CAC/LTV ratio and boost ROI. Prior to their current position, Kirill was the Head of User Acquisition at GrowFood.Pro, where they achieved significant growth in the customer base and revenue. Kirill was responsible for defining and implementing marketing channels strategies, exploring new opportunities, and building attribution and CAC/LTV models. During their time at Mobiogroup, Kirill built a successful media buying and creative production team, helping numerous clients promote their mobile apps and attract new customers. Kirill also implemented various strategies and improvements that resulted in increased efficiency and profitability for the agency's products.

Kirill Makarov holds a Master of Science (MS) degree in Applied Mathematics and Physics from the Moscow Institute of Physics and Technology (State University) (MIPT). The specific start and end years of their education are not provided.