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Arti Morton (nee Dattani) has an extensive background in finance, with experience in companies such as Zinc Media Group, ITN, Hackett London, and Swatch Group. In their current role as Head Of Financial Planning & Analysis at Zinc Media Group, Arti brings a wealth of knowledge and expertise in financial management and analysis. Their previous roles as Finance Manager, Management Accountant, and Retail & Wholesale Accountant have equipped their with the skills necessary to excel in their current position.