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Irina Nalivaykina has work experience in both marketing and management roles. Irina started their career in 2010 at JSC "Special Economic Zone "Ulyanovsk"" as a Marketing&PR lead manager, and worked in this role until March 2017. In 2017, Irina joined ZiMAD where they started as a UA manager and progressed to become the Lead UAM and then the Deputy CMO.

Irina Nalivaykina attended Ulyanovsk State University from 2005 to 2010, where they studied International Communication/Public Relations. The information does not specify if they obtained a degree.