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Mike Z. has a varied work experience, beginning in 2011 when they co-founded Zima Media, a company that provides smart marketing for small businesses. Mike also served as Chief Marketing Officer and SEO Consultant for Zima Media. In 2012, they worked as a Marketing Consultant for Draftfcb, where they were engaged in developing comprehensive guerilla-marketing campaigns to launch the Nivea for Men product line across Slovakia and the Czech Republic. In 2014, they worked as a Digital Director for Chicago Public Schools and a Fiverr Pro Seller. In 2015, they worked as an SEO Manager for Wpromote. Finally, in 2016, they worked as a Director of Data-Science for Praxis Metrics.

Mike Z. earned a BA in Marketing & Communication from Columbia College Chicago between 2009 and 2012. Mike obtained a Duolingo Spanish Fluency: Intermediate (Estimated) certification from Duolingo in May 2016, a Google Tag Manager Fundementals certification from Google in July 2015, a BrightEdge Certified Professional certification from BrightEdge in January 2015, a Google AdWords Certification from Google in October 2014, and a Google Analytics Certification from Google in October 2014.