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Sudhir is a professor of Marketing on three continents. Very strong academic and research background with +4,500 citations of his research and +150 articles, complemented by three decades of consulting experience. Sudhir’s opinions have been quoted in top media such as New York Times, New York Post, The Wall Street Journal, Forbes, and ABC News. Sudhir has a Ph.D. in Marketing and is considered one of the top gaming experts in the Asia Pacific.