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Jeffrey Zwaard is currently the Commercial Excellence Manager at Velder since August 2018, overseeing tendermanagement, assortimentsmanagement, and digital solutions for various retail formats while managing both B2C and B2B platforms. Previous roles at Velder include Manager Digital Sales, focusing on channel and account plans and budget management, and several positions in e-commerce and account management. Earlier experience includes a management trainee position at Hoogvliet BV and a range of roles at ALDI Nederland. Jeffrey Zwaard holds a minor in Strategic HRM and a VWO degree in Economics and Society from Rotterdam University of Applied Sciences and Reviuslyceum, respectively.