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Sohrab Vossoughi is a prominent figure in the design and innovation sector, currently serving as Chief Creative Officer at Asha CX Design Lab since June 2024. Vossoughi founded Ziba Design in October 1984, holding the titles of Founder/CEO and Chief Creative Officer, where the consultancy focuses on creating meaningful consumer experiences. Additionally, Vossoughi co-founded and serves as CEO of Citifyd, a mobile platform aimed at enhancing urban life. Vossoughi has also held significant roles such as District Commissioner for the City of Portland in 2023 and President of ZibaLabs, a creative initiative of Ziba, from 2011 to 2022. Vossoughi's earlier experiences include being an Elected Member of the World Economic Forum's Young Global Leaders and co-founding Help1.com. Vossoughi began a career in product design at Hewlett-Packard and co-founded SITUS, a startup focused on printing technology. Vossoughi received a BS in Industrial Design from San Jose State University.