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Mattias Segerholt is a seasoned professional in brand insights and creative direction, currently serving as Brand Insights Director at Ziba Design since June 2008. Prior experience includes the role of Associate Creative Director at Wieden + Kennedy from 2006 to 2008, where work involved notable clients such as Starbucks, Target, and Ivory. Additionally, Mattias held the position of Creative Director at Trollbäck + Company from 2005 to 2006. Educational qualifications include a Master of Fine Arts (M.F.A.) from the Rhode Island School of Design, completed between 1999 and 2001.