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Sashi Arunasalam is an experienced marketing professional currently serving as the Head of Performance & Analytics at Zib Digital Australia since April 2023. Previously, Sashi held the position of Head of Paid Media at Firefly Digital from February 2021 to May 2023 and worked as a Senior Search Analyst at Contagion Media between March 2018 and February 2021. Sashi's career also includes roles as a Digital Marketing Specialist at Grizzly Digital, a Marketing Expert Technical Lead and Marketing Analyst at ReachLocal Australia & New Zealand, Advertising Sales at Parkside Media, and Account Executive at iSentia. Early in the career, Sashi worked as a Sales Consultant at Harvey Norman and a Manager at Digital Mobile. Sashi completed a Bachelor's Degree in Marketing from The University of Auckland in 2010.