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Dennis XIA is a seasoned marketing professional with extensive experience in digital and media strategy across various sectors. Currently serving as the Global Media Manager at Zespri International since December 2018, Dennis has led initiatives in integrated planning and channel-led strategies. Prior roles include Digital & Media Strategy Manager for Greater China and Digital & EMKT Manager in China, where responsibilities encompassed digital campaign execution and E-commerce synergy activation. Previous experience includes a Digital & EMKT Manager position at Beiersdorf, where notable achievements included the launch of Tmall-exclusive products and brand collaborations. Dennis began the career as a Marketing Trainee at Tinghsin International Group, where foundational skills in brand communication and digital platforms were developed. Educationally, Dennis is pursuing an MBA at HKU Business School and holds a BASc in Food Science and Technology from Jiangnan University.