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Umberto leads all of Zero Motorcycles’ European operations. With a career spanning over 20 years with some of motorcycling’s most iconic brands, he brings valuable expertise in sales, marketing and international expansion. Uccelli’s motorcycle industry knowledge, passion for the sport and pioneering vision fuel Zero’s continued growth in the vital European market. “I’m inspired by the opportunity to apply my experience with traditional motorcycles to help build the future of motorcycling,” Umberto said. “Zero’s technology is exciting, the bikes are thrilling to ride and the team is very strong.”