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Serap Yurtvermez has extensive work experience in the field of digital marketing, with a focus on performance marketing and SEM. Serap most recently worked at Zeo Agency, starting in September 2021 as a Performance Marketing Executive and later being promoted to Sr. Performance Marketing Executive in September 2022. Prior to that, they worked at Mobitek Marketing Group from February 2019 to September 2021 as a Digital Marketing Executive. Before that, they worked at Tek Kılavuz Dijital Performans Ajansı as a SEM Account Manager from March 2018 to February 2019. Serap began their career at Nethizmet Bilişim Çözümleri in December 2009, where they worked as a SEM Specialist until March 2018.

Serap Yurtvermez attended Anadolu University from 2020 to 2022, where they studied Marka İletişimi (Brand Communication). Serap also studied Dış Ticaret (Foreign Trade) at Anadolu University. In addition, they obtained certification in Analytics from Google Analytics and in Google Ads from Google Ads. Serap also attended Eurocentres to improve their English language skills.