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Florencia Cattaneo has a diverse work experience in various roles and industries. In 2008, they worked as an Executive Assistant at STUKA RACUDA, where they assisted the director of accounts in delivering advertising campaigns for clients. From 2010 to 2013, they worked as an Account Executive at FFaillace, executing ATL and BTL campaigns and managing a team and clients. At Renata Swimwear, from 2011 to 2014, they operated as an Independent Business Owner, overseeing the creation and management of a fashion business in Argentina and Brazil. From 2013 to 2016, they worked as a Client Account Manager at Santander Bank, N.A., where they provided customer service and achieved sales targets. From 2016 to 2018, they served as a Project Manager at The Aubergine Panda, managing social media campaigns, e-commerce, and digital marketing initiatives for clients such as Oracle, Bayer, Vivara, and Roche. At Global Shopper, from 2018 to 2019, they held dual roles as a Project Manager for Johnson&Johnson and as a Regional Key Account Manager, responsible for executing e-commerce campaigns in Latin America and leading a team. From 2019 to 2021, they were an Account Executive at Socialbakers, managing the sales process for commercial and enterprise companies in Brazil and South America, and developing sales and marketing strategies. Currently, they are a Senior Account Executive at ZENVIA, starting in 2021.

Florencia Cattaneo attended the Asociación Argentina de Agencias de Publicidad (AAAP) from 2007 to 2009, where they pursued a degree in Superior em Marketing e Publicidade with a specialization in Publicidad.