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Dawn Carroll Cassidy has over three decades of work experience in various roles and companies. Currently, they are the Vice President of Marketing at Zenoti since 2020. Before that, they worked at SumTotal Systems, LLC for a total of 12 years in various leadership positions such as Vice President of Product Experience and Talent Management, Vice President of Global Talent Management and Product Readiness, and Senior Director of Global Talent Management and Product Readiness. Prior to their tenure at SumTotal Systems, Cassidy was the Senior Director of Talent Management and Total University at SumTotal Systems from 2006 to 2008. Dawn also gained experience working at Click2Learn as the Director of Product Training and Documentation from 2002 to 2006 and as a Senior Project Manager from 1998 to 2001. Between 1994 and 1997, Cassidy worked as an Independent Consultant, offering organizational development consulting services. Dawn started their career in Human Resources at A. T. Cross Company from 1989 to 1994. Overall, Cassidy has a strong background in talent management, product training, and documentation, and has demonstrated success in leading and implementing solutions to drive growth and development.

Dawn Carroll Cassidy received a Certificate in Design Thinking from Bryant University in 2019. Prior to this, they attended Wheaton College Massachusetts, although specific details regarding the degree earned or field of study are not provided.