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Rob Finch is an accomplished marketing professional with extensive experience in media strategy and digital marketing. Currently serving as Group Strategy Director at Zenith UK since May 2023, Rob leads media strategy for prominent clients including Reckitt and Lloyds Banking Group. Prior roles include Senior Director of Media at Fetch Rewards, where Rob achieved a 40% reduction in user acquisition cost within the first year, and Director of Digital at Horizon Media, optimizing client relationships and campaign efficiency for brands like Peloton. With a solid foundation in digital media planning, honed across various leadership positions, Rob also holds an MBA in Quantitative Finance and Tech Product Management from New York University and a B.A. in Spanish Language and Literature from Ball State University.