ÂÜÀòÂÒÂ×

Tuncay Yavuz is a seasoned digital business leader currently serving as the Digital Business Director at Zenith since October 2023. Previously, Tuncay held multiple executive roles at OMD EMEA from September 2016 to September 2023, including Executive Director of Client Services & Digital, where responsibilities encompassed leading the digital strategy for McDonald's across 30 European markets and overseeing media planning for UEFA campaigns. Prior experience includes being the Head of Digital at OMD Turkey, where Tuncay managed digital media for high-profile clients and launched new divisions focusing on programmatic and social advertising. Tuncay also contributed to the industry as a founding board member of IAB Turkey and served on the Board of the Mobile Marketing Association. Educational credentials include a Master's degree in Marketing Communications and a Bachelor's degree in Business Administration from Istanbul Bilgi University, alongside coursework at Boğaziçi University.